A URL Shortener: Why Do I Need One?

A URL Shortener: Why Do I Need One?

What is a URL Shortener?

A URL Shortener is solely a technique on the Internet for taking a Uniform Resource Locator (URL) and making it substantially shorter in length whilst nonetheless directing to the required Internet page.

This is achieved by utilizing an HTTP Redirect on a domain name that is brief, which links to the Internet page that has a protracted URL.

What are the Advantages of Using a URL Shortener?

Social Media
With the advent of Social Media sites like Twitter and Identi.ca that only permit a comparatively small number of characters in a message, utilizing lengthy URL's meant that there was little or no area for the actual message. Shortening the URL allows longer messages to be included alongside the URL.

Disguise
Shortening the URL allows the originating web address to be disguised. This has some disadvantages which I'll cover later however, from a positive perspective, it does enable an address to be made 'more presentable' i.e. by removing all these seemingly random characters and also to hide the originating domain name that, for no matter reason, people might not choose to click on on.

Readability
Long URL's are someday difficult to read and if it's worthwhile to write one down then the possibilities or recording the URL incorrectly are high.

Memorable
In the identical vein as readability the shortened URL is far more memorable. In lots of cases it's potential to format the URL with a description of your personal choosing. Making URL's memorable has apparent advantages from a advertising perspective. It's a lot simpler to remember bbc.co.uk/ quite than brainyquote.com/quotes/matters/topic_motivational5.html?vm=l

Accumulate Statistics
For Internet or earn money Affiliate Entrepreneurs URL Shorteners present a mechanism to track when, where and how many occasions a URL is clicked upon. Knowing these statistics is essential to the success of anyone working on-line as you have to know your goal market and when they are prone to be on-line and what types of product they are likely to purchase. I will come back to tracking and statistics in a future post.

Search Engine Optimisation (SEO)
A good URL shortening service will pass alongside data to the target page by utilizing something called a 301 redirect. I will not go into the technical particulars in this post but this will help your page to rank with sites resembling Google.

Free Service
Many of the URL services are freed from charge. For many makes use of e.g. Social Media, a free service is absolutely fine. I'll discuss in a future put up the advantages and disadvantages of free vs paid for URL Shorteners.

What are the Disadvantages of Utilizing a URL Shortener?

Like most things in life there's normally a balance between advantages and disadvantages. The same is true of URL Shorteners.

Spamming
The truth that you cannot see the small print of the link is utilized by spammers as a manner of getting people to open links that they may otherwise ignore.

URL Shorteners Get Closed
Some URL Shorteners get closed down precisely because they do not control the extent of spam that emanates from their service. If this occurs and you've got been utilizing the service then all of your links develop into useless.

Using a Third Party Provider
The URL Shortener is successfully another third party in the process between you making a URL and sending it to your audience. It is best to therefore select your supplier carefully.

Some Sites Don't enable Shortened URL's
As a result of stage of spam associated with some URL Shorteners, some sites won't accept shortened URL's. This is vital for Affiliate Marketers as some suppliers won't allow shortended links that seek advice from affiliate merchandise, as they class this as spam!

Redirection Could End in Performance Points
To resolve a shortened URL requires an additional translation between the shortened URL and the goal URL. Whilst this needs to be negligible it can additionally rely upon the provider you use to shorten your URL's.

Are URL Shorteners Good or Bad?
For my part URL Shorteners have a sound function to play, notably where the life expectancy or a URL shouldn't be long... which is particularly true of Social Media.

Some of the disadvantages round spam and phishing can be true of any URL, not just shortened ones... the identical is true with all links, be careful what you click on on!

My rule of thumb is that I take advantage of a URL Shortener for Social Media and for short time period affiliate campaigns. If I write articles or e-books that I expect to live for an extended time period then I'll use the domain name... and masks this if it is too long.

Prime URL Shorteners
The next is a list of the most well-liked URL Shortening Providers. In subsequent articles I'll add specific opinions for these providers and in addition add more providers... my goal with this article is to bring the available data together in one place and make it as complete as possible.